COVID-19 | COMMUNICATION TASKFORCE

THE COVID-19 PANDEMIC HAS CREATED A PARADIGM SHIFT ACROSS EVERY ASPECT OF THE GLOBAL INFRASTRUCTURE. THE OVERARCHING HIT TO THE ECONOMY IMPACTS EVERYONE. BUSINESS LEADERS TODAY ARE GRAPPLING WITH CREATING A DELICATE BALANCE BETWEEN PRIORITIZING THE SAFETY OF THE EMPLOYEES, AND SUPPORTING THE BUSINESS FUNCTIONS OF THEIR ORGANIZATIONS, ESPECIALLY SALES AND MARKETING EFFORTS. BUT THE ECONOMY IS CONSTANTLY EVOLVING AND RENEWING. WE HAVE NO DOUBT IT WILL BOUNCE BACK BIGGER AND BETTER THAN EVER BEFORE. IT WILL BE FASCINATING TO SEE WHICH SECTORS EMERGE AS A RESULT OF THIS CRISIS.  

WITH THE ADVENT OF NEW TECHNOLOGIES AND CURRENT TRENDS, WE ARE ADAPTING OUR WORK IN RAPID-FIRE WAYS, CLEARLY RELYING ON INNOVATION.

FOR THE PAST FEW MONTHS, WE HAVE WORKED HARD ON MODERNIZING OUR WORKFLOW TO FIT THE ENTIRE SCOPE OF COVID-19 GUIDELINES AND REGULATIONS. WE ARE ACTING IN A WAY THAT PUTS FIGHTING THE CORONAVIRUS AND THE WELL-BEING OF OUR EMPLOYEES AS OUR TOP PRIORITY AND AHEAD OF PROFITS. WE’VE CREATED BULLETPROOF SYSTEMATIC SOLUTIONS TO LAND OUR EFFORTS AHEAD OF THE CURVE AND GET TO WORK IMMEDIATELY. SOME OF THE KEY METHODS ARE:

• STAGGERED SCHEDULING

• MINIMAL PRODUCTION IMPRINT

• MAXIMUM USE OF INNOVATIVE TECHNOLOGIES

• A RELIABLE INFRASTRUCTURE OF DISTRIBUTED TEAMS IN EVERY MAJOR CLUSTER OF THE INDUSTRY

MORE THAN EVER BEFORE, THE LINES BETWEEN BUSINESS LEADERSHIP AND NATIONAL LEADERSHIP HAVE BEEN BLURRED. WHEN THE WORLD RETURNS TO ITS AXIS – AND IT WILL, COMPANIES SUCCEEDED AT CREATING SOLUTIONS DURING THE CRISES WILL BE AT THE FOREFRONT OF THE GLOBAL ECONOMIC REOPENING. AS COMMUNICATORS WE WILL BE ON THE FRONT LINES TO HELP OUR CLIENTS DEFINE AND PIVOT TO THE NEW – AND YET UNKNOWN - NORMAL. THERE’S NEVER BEEN A BETTER TIME TO PITCH IDEAS THAT INVOLVE REAL TRANSFORMATION. AS THE OPEN MIND BECOMES A MISSION-CRITICAL NECESSITY, WE ARE GOING TO SEE THE ACCELERATION OF THE INNOVATIVE CYCLE. 

SPEED IS EVERYTHING. IT WILL BE MORE SO IN THE POST-COVID WORLD.